APSSF
Designing a skincare brand rooted in nature
Designing a skincare brand rooted in nature
Services
Packaging
Brand Strategy
Client
APSSF
Art Director
Oaxaca, Mexico
Year
2024
Photographer
Images generated with AI
Info
Luz de Tierra is a new skincare brand born in Oaxaca, focused on natural ingredients and sustainable practices. I was brought in to create a calm, confident identity that would reflect their values, slow beauty, earth-based formulas, and ethical sourcing.
Overview
Overview
Visual Approach:
Visual Approach:
The client required soft organic gradients, handcrafted textures, and dissolving forms to express how systems are interconnected rather than separate.
Built in vector, each composition also functions as a modular system, allowing elements to be reused throughout the report.
Working within HBL’s palette of greens, corals, and deep blues, the colors are softened to create a more human and atmospheric tone.
The client required soft organic gradients, handcrafted textures, and dissolving forms to express how systems are interconnected rather than separate.
Built in vector, each composition also functions as a modular system, allowing elements to be reused throughout the report.
Working within HBL’s palette of greens, corals, and deep blues, the colors are softened to create a more human and atmospheric tone.
sections:
sections:
1. Organization
An ecosystem of collaboration connecting governance, microfinance, agriculture, and infrastructure.
2. Economy
Centered on women’s financial inclusion, showing how access to banking creates ripple effects across communities.
3. Environment
Built around the metaphor of listening to nature; combining renewable energy, sustainable agriculture, and policy shifts.
4. Society
Focused on care within infrastructure: from inclusive banking and healthcare to culture and community wellbeing.
1. Organization
An ecosystem of collaboration connecting governance, microfinance, agriculture, and infrastructure.
2. Economy
Centered on women’s financial inclusion, showing how access to banking creates ripple effects across communities.
3. Environment
Built around the metaphor of listening to nature; combining renewable energy, sustainable agriculture, and policy shifts.
4. Society
Focused on care within infrastructure: from inclusive banking and healthcare to culture and community wellbeing.
Process:
Process:
The illustrations were developed through an iterative process of research, visual testing, and compositional refinement.
We began by studying the report to understand how its programs and narratives could be translated into visual form, followed by rough sketches to explore how multiple stories could coexist within a single frame.
These were then developed into vector compositions, allowing flexibility in adjusting scale, hierarchy, and balance.
Through feedback from the AD, the focus was on maintaining clarity within complexity, ensuring each element remained legible while contributing to the visual metaphor.
The final illustrations were refined through color, gradients, and texture, and prepared both as complete landscapes and modular elements reused throughout the report.
The illustrations were developed through an iterative process of research, visual testing, and compositional refinement.
We began by studying the report to understand how its programs and narratives could be translated into visual form, followed by rough sketches to explore how multiple stories could coexist within a single frame.
These were then developed into vector compositions, allowing flexibility in adjusting scale, hierarchy, and balance.
Through feedback from the AD, the focus was on maintaining clarity within complexity, ensuring each element remained legible while contributing to the visual metaphor.
The final illustrations were refined through color, gradients, and texture, and prepared both as complete landscapes and modular elements reused throughout the report.
Reflection:
Reflection:
This project translates complex institutional frameworks into visual landscapes where policies, people, and environments coexist.
Through illustrations by Pakkhee Studios, sustainability at Habib Bank becomes not just data, but interconnected stories shaping everyday life.
This project translates complex institutional frameworks into visual landscapes where policies, people, and environments coexist.
Through illustrations by Pakkhee Studios, sustainability at Habib Bank becomes not just data, but interconnected stories shaping everyday life.
